Media releases

VIRGIN MOBILE GETS SUPER FAB WITH THE NEW VIRGIN MOBILE SUPERTAB

Virgin Mobile goes back to school with super offers & new plans which deliver phones for less with no fixed-term contracts

TORONTO (ONTARIO) August 23, 2010

Just in time for back to school, Virgin Mobile is throwing some punches and getting super-charged with a new offer that gets Canadians the phones they want right now for less – and without having to sign on for a fixed-term contract.

Designed for those who love the latest phones but don't want to be locked in for a fixed term, the Virgin Mobile SuperTab™ is a way to get one of Virgin Mobile's super phones without paying the full retail price or locking in to a three-year contract. With this new way to pay, Members can get up to $500 off.

Just in time for back to school, Virgin Mobile is throwing some punches and getting super-charged with a new offer that gets Canadians the phones they want right now for less – and without having to sign on for a fixed-term contract.

Designed for those who love the latest phones but don't want to be locked in for a fixed term, the Virgin Mobile SuperTab™ is a way to get one of Virgin Mobile's super phones without paying the full retail price or locking in to a three-year contract. With this new way to pay, Members can get up to $500 off the retail price of a Virgin Mobile phone, including the hottest smartphones, and put it on their Virgin Mobile SuperTab.

The Virgin Mobile SuperTab is all about giving flexibility to our Members. Whether it's our exclusive Samsung Gravity 3, the hottest new touchscreen phone, or the BlackBerry® Curve™ 3G, now you can get the best price for your phone without committing to a three-year contract,” said Robert Blumenthal, President, Virgin Mobile Canada. “You get to pick how much you want to put on your Virgin Mobile SuperTab, what phone you want and even when you want a brand new one. Plus, just by using your phone, you're paying off your Virgin Mobile SuperTab balance or earning more for a new phone. It's win-win.

Get on the Virgin Mobile SuperTab!

• Hooking up to the phone you've been longing for is super simple with just a few simple steps:
• 1. Choose an awesome Virgin Mobile phone and put up to $500 of the price on your Virgin Mobile SuperTab.
• 2. Every month, we take 10% of your bill and use it to pay off your Virgin Mobile SuperTab balance.
• 3. Once you've paid your balance off, you can keep banking monthly toward a new phone and upgrade anytime!

Also, for a limited time with select smartphones, if you sign up for a Smartphone Combo Plan or a myPlan™ Monthly Plan with a data add-on, you'll get a 5% bonus towards your Virgin Mobile SuperTab – that's a super duper total of 15% of your bill each month! For those hitting the books this back to school, combine that with our Student Smartphone Combo plan that delivers unlimited talk and text to 10 friends across the country plus 500 MB of data all for just $50 per month. For more student options, visit www.virginmobile.ca/students.

Plus with Virgin Mobile, Members also get more benefits and special treats, including exclusive access to the hottest events, surprise upgrades and special giveaways like tickets to must-see shows like Virgin Mobile Live presents Brandon Flowers and Virgin Mobile presents the Monster Ball starring Lady Gaga. For more info on how Members can get more from their mobile, check out www.virginmobile.ca/lounge.

Having some Super Fun!

Virgin Mobile is taking it to the streets with a new multi-million dollar ad campaign that captures people as they transition from their work day to planning their big night out to show how Virgin Mobile delivers the best of both worlds – both fun and function. Virgin Mobile's Super Angels are also in Toronto, Calgary, Vancouver, Montréal, Halifax and Winnipeg in August to deliver some super treats to Canadians. To find out where the Super Angels will be, follow Virgin Mobile on Twitter at twitter.com/virginmobilecan.

About Virgin Mobile Canada

Virgin Mobile Canada is Canada's #1 mobile youth company delivering the hottest phones on the hottest HSPA network. Virgin Mobile Members also get access to must-see events, global roaming and award-winning customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile “Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row” and it has ranked Virgin Mobile “Highest in Customer Satisfaction With Postpaid Wireless Service” . 91% of customers would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners including Best Buy, Future Shop, Wal-Mart, Visions, Telephone Booth and Wireless Wave. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1.888.999.2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

For more information, please contact:

Kayla Rochkin kayla.rochkin@hillandknowlton.ca 416.413.4767
Erica Faltous erica.faltous@virginmobile.ca 416.607.8412