Media releases

Virgin Mobile And Sir Richard Branson Roll Up Their Sleeves To Deliver Red Glove Service!

Virgin Mobile Member gets surprise phone delivered personally by Sir Richard Branson

TORONTO (ONTARIO) July 13, 2010

Toronto (Ontario) July 13, 2010 – Virgin Mobile is truly stepping it up by offering Red Glove Service to its Members. Starting this summer, some Virgin Mobile Members may get an extra surprise from their favourite mobile company with a special service that will hand deliver replacement phones right to their door.

To kick the program off in style, Sir Richard Branson pulled on his red glove to personally make one of the first deliveries in Toronto to unsuspecting Virgin Mobile Member Adam Morrison. “I don’t even know what to say right now. I can’t believe you guys did this!” said Morrison. “I got my new phone right away and Richard Branson is here. He’s the coolest delivery person ever – and I didn’t even have to tip him!”

“Virgin Mobile is taking the idea of service to a whole new level and delivering it right to our Members’ doorsteps… literally,” said Richard Branson, Chairman of the Virgin Group. “I had a lot of fun surprising Alex and delivering his new phone. Surprising Members with better service – and having fun while we’re doing it – is what Virgin is all about!”

Red Glove Service is a one-of-a-kind personal delivery for selected Members who need replacement phones. Members don’t need to sign up for the pilot program– it’s a surprise perk that could happen to any Virgin Mobile Member at any time. While Richard lent a helping hand for Adam’s replacement, phones are generally delivered by a Virgin Mobile Angel in a specially pimped out Mini Clubman. Red Glove Service is rolling out now in Toronto as a pilot market with potential to launch in more cities across the country next year and more great options to come.

“The new Red Glove Service is just another way that we’re showing how it really is better to be with Virgin Mobile,” said Robert Blumenthal, President, Virgin Mobile Canada. “Even if our Red Glove Service isn’t pulling up to your door, all Members still have access to other killer benefits like a truly global mobile service, a super-speedy network , award-winning member care, and VIP access to the best events in the country.” For more information about all the perks and goodies that Virgin Mobile Members get, check out www.virginmobile.ca/lounge.

About Virgin Mobile Canada

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's mission is to be Canada’s most loved mobile company with the hottest phones and plans on the hottest network. Its plans with “extra for no extra” make it easy for Members to find the perfect plan for them to connect to e-mail, social networks, texting and GPS navigation with the smartest phones and mobile Internet products. Virgin Mobile Members also get access to the hottest events, global roaming and the best customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile “Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row” and it has ranked Virgin Mobile “Highest in Customer Satisfaction With Postpaid Wireless Service” . 91% of customers would also recommend Virgin Mobile to a friend.

Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

For more information, please contact:

Kayla Rochkin kayla.rochkin@hillandknowlton.ca 416-413-4767
Erica Faltous erica.faltous@virginmobile.ca 416-607-8412